Versace x HM

Notably archival and familiar in terms of iconic Versace, the new collaborative collection for H&M shows how transcendent good design is. With a backlog of prints from the nineties, the new interpretation of unmistakeable Versace patterns onto the silhoettes of now are as on trend now as they were in their original Linda Evangelista ad campain. This shows how the brand has had an amazing awareness of clothing at a high street level just as much as on the catwalk, by being able to translate their high-end design into something desirable for the masses. Brash, bold, kitsch and urban all at once, the collection is as wearable as it is flamboyant. Focusing on garishly bright tropical and animal prints, bejewelled statement mini dresses and separates such as palm tree print capri pants and printed sleeve silky bomber jackets, the pieces can be styled up by combining various clashing prints and vivid colours, or kept more simple (well…simple by Donatella Versace’s standards) by pairing with existing basics we all have in our wardrobes. Released in perfect sync with the 90’s revival that’s been happening for a while, this collection maintains the balance in being vintage inspired without appearing dated.

Photographs: www.hm.com
Words by: Sadie Perry